The Story Behind Avery & Bloom

People often ask where the name Avery & Bloom came from, and honestly… it’s my favorite story to tell.

Long before Avery & Bloom officially existed, I was the friend planning baby showers, bridal showers, birthdays, and celebrations for anyone who would let me. I loved bringing people together and creating beautiful moments long before I ever imagined turning it into a business.

After college, I spent nearly 20 years in the hospitality industry, working my way up from guest services to becoming a Director of Guest Services. Throughout my career, I stayed closely connected to events, guest experiences, and creating memorable moments for others. Looking back, every step was preparing me for what was next.

Then life changed in the best way possible—I got married and became a mom to my daughter, Avery (yes… that’s Avery!).

Like so many parents, I realized I wanted to be more present during these years that go by far too quickly. I made the decision to leave my career, but as we all know… the bills didn’t decide to leave with it.

One day, I had a simple thought:

“I can do this.”

So I took a leap of faith and built the business I’d dreamed about for years.

Avery & Bloom is named after the little girl who inspires me every single day. She reminds me why I started this journey—to build something meaningful, create a life I love, and show her that it’s okay to chase your dreams, even when they’re a little scary.

I want her to grow up knowing her mom is more than the one who makes a really great grilled cheese (although I’d like to think I’m pretty good at that, too). I want her to see someone who believed in herself, worked hard, and built a business centered around celebrating life’s most meaningful moments.

And if you’re lucky… she might even make a surprise appearance on one of our Zoom calls just to say hello.

As for the “Bloom”… that’s me. It’s a nod to my family name, but it also represents exactly what I hope every client experiences here—that with a little care, creativity, and heart, life’s most beautiful moments have the chance to bloom.

Thank you for taking the time to learn a little about my story. Now, I’d love the opportunity to help tell yours.